Heather Bean

Global Marketing & Customer Experience Driver

Heather Bean

Global Marketing & Customer Experience Driver

Resume Email

Hi, I'm Heather Bean!

Global Marketing & Customer Experience Driver

Profile

Full name

Heather Mullane Bean

LOCATION

Western Massachusetts, U.S.A

Say Hello

hmbean@gmail.com

FIND ME ON

WORK EXPERIENCE

GuardAir Corporation

Marketing Director - October 2013 - Current

Currently lead all marketing and customer experience efforts at this pneumatic tool manufacturer. Successfully on-boarded an eCommerce platform, cloud-based CRM, marketing automation platform, cloud-based project management tool, website live chat platform, paid media search and social outreach.

W.F. Young, Inc. (Absorbine Brand)

Marketing Manager - October 2005 - October 2013

Spent eight years managing marketing programs for this premier global animal healthcare company. Promoted from Junior Brand Manager to Brand Manager to Marketing Manager. Successfully launched numerous new products, trade-oriented promotions, two consumer-facing websites, an Intranet, a project management platform and countless account-based marketing programs.

Omniglow Corporation

Global Marketing Manager & Sales Analyst - September 2004 - October 2005

Corporate marketing liaison for international affiliate offices and distributors of this glow stick manufacturer (including Canada, Mexico, UK, France, Spain, Japan and China). Collected and analyzed global sales data to measure performance. Assisted in the development of French website and UK eCommerce platform.

Addison Wesley (Pearson Technology Imprint)

Marketing Specialist - January 2003 - August 2004

Implemented global media relations, publicity mailings, book review placements and user group support for Computer Science books created by this globally recognized publishing house. Collaborated with technology authors to support their speaking engagements. Wrote and edited technical copy for book jackets, marketing collateral, and promotional materials.

@stake, Inc. (Acquired by Symantec)

Marketing Associate & Event Manager - August 2000 - January 2003

Created and managed global events program including all speaker placement, tradeshow planning and on-site management. Managed tactics and logistics for company-sponsored, 12-city seminar series. Wrote for the corporate blog. Assisted in the development and launch of corporate training center. Performed all training center administrative duties.

Technology Expertise

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Content Management Systems: WordPress, SquareSpace, Joomla, Custom • eCommerce: Shopify, MijoShop, Amazon Vendor & Seller Central • Cloud-based Project Management: Basecamp, Trello, Podio • CRM & Marketing Automation: SugarCRM, Highrise, Act!, Act-On • Social Media: Buffer, LinkedIn, Facebook, Pinterest, Instagram, Twitter, YouTube • Email: Constant Contact, Mail Chimp • Domain Management: Network Solutions, Go Daddy • Basic Graphics & File Sharing: Photoshop Elements, Gimp, Dropbox, Hightail • Other: Zapier, Google Adwords, Google Analytics, Meltwater Buzz, SurveyMonkey • MS Office Suite

Education

BACHELOR OF ARTS - ENGLISH

Seton Hall University - Graduation 1999

Developed critical thinking, communication, writing and research skill sets.

MASTER OF SCIENCE - COMMUNICATION & INFO MANAGEMENT

Baypath University - Graduation 2007

Enhanced strategic innovation, business intelligence gathering and fiscal management skill sets.

CERTIFICATE IN BIG DATA & SOCIAL ANALYTICS - IN PROCESS

Massachusetts Institute of Technology - To Complete Feb 2017

Goal: Gain fundamental theoretical knowledge and practical abilities needed to analyze big data to better understand and predict human networks and behaviors in social structures.

SKILLS

Team Building & Leadership

  • 85% Complete
    People Management 85%
  • 90% Complete
    Process Management 90%
  • 95% Complete
    Project Management 95%

Marketing Operations

  • 85% Complete
    Customer Relationship Management & Marketing Automation 85%
  • 80% Complete
    Content Creation & Paid Social Media Support 80%
  • 75% Complete
    Wordpress Maintenance, Google Analytics & Quickbooks Online 75%

eCommerce Platforms

  • 80% Complete
    Amazon Vendor & Seller Central 80%
  • 75% Complete
    Shopify 75%
  • 70% Complete
    SquareSpace 70%

Portfolio

Interests

Family Time

Keeping our two active sons happy, healthy and curious about the world we live in.

Beekeeping

Resident beekeeper of Honey Bean Farm. My time is focused on organic beekeeping practices and actively preserving pollinator habitats.

Burgers & Ice Cream

Co-owner of Mountain View Drive In, a seasonal drive-in restaurant in Western Massachusetts. My time is focused on marketing and bookkeeping efforts. Check out our Star Wars for Shriners event.

Contact

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