Hi, I'm Heather Bean!
Brand Creator, eCommerce Specialist, CX Champion
Heather Mullane Bean
Western Massachusetts, U.S.A
Marketing Director - October 2013 - Current
GUARDAIR, AIRSPADE & ALLPAX – INDUSTRIAL/ARBOR/UTILITY BRANDS: Lead marketing, eCommerce and customer experience efforts at this pneumatic tool manufacturer. Successfully on-boarded an eCommerce platform, cloud-based CRM system, marketing automation platform, cloud-based project management tool, cloud-based product content management platform, website live chat platform, paid media search and social outreach programs. Manage marketplace eCommerce strategy and execution including Amazon. Completed a multi-brand refresh and consolidation.
W.F. Young, Inc. (Absorbine Brand)
Marketing Manager - October 2005 - October 2013
Spent eight years managing marketing programs for this premier global animal healthcare company. Promoted from Junior Brand Manager to Brand Manager to Marketing Manager. Successfully set-up Amazon account, launched numerous new products including a livestock line to Tractor Supply, developed trade-oriented promotions, two consumer-facing websites, an Intranet, a project management platform and countless account-based marketing programs.
Global Marketing Manager & Sales Analyst - September 2004 - October 2005
Corporate marketing liaison for international affiliate offices and distributors of this glow stick manufacturer (including Canada, Mexico, UK, France, Spain, Japan and China). Collected and analyzed global sales data to measure performance. Assisted in the development of French website and UK eCommerce platform.
Addison Wesley (Pearson Technology Imprint)
Marketing Specialist - January 2003 - August 2004
Implemented global media relations, publicity mailings, book review placements and user group support for Computer Science books created by this globally recognized publishing house. Collaborated with technology authors to support their speaking engagements. Wrote and edited technical copy for book jackets, marketing collateral, and promotional materials.
@stake, Inc. (Acquired by Symantec)
Marketing Associate & Event Manager - August 2000 - January 2003
Created and managed global events program including all speaker placement, tradeshow planning and on-site management. Managed tactics and logistics for company-sponsored, 12-city seminar series. Wrote for the corporate blog. Assisted in the development and launch of corporate training center. Performed all training center administrative duties.
Marketing Technology Expertise
The Tools of My Trade - From Then Until Now
Content Management Systems: WordPress, SquareSpace, Joomla, Custom • eCommerce: Shopify, MijoShop, Amazon Vendor & Seller Central • Cloud-Based Project Management: Basecamp, Trello, Podio • CRM & Marketing Automation: SugarCRM, Highrise, Act!, Act-On • Social Media: Buffer, LinkedIn, Facebook, Pinterest, Instagram, Twitter, YouTube • Email: Constant Contact, Mail Chimp • Basic Graphics & File Sharing: Photoshop Elements, Gimp, Dropbox, Hightail • Other: Power BI, Salsify, Zapier, Wordstream, Google Adwords, Google Analytics, GetFeedback.com, SurveyMonkey, Go Daddy, Macola ERP • MS Office Suite
BACHELOR OF ARTS - ENGLISH
Seton Hall University - Graduation 1999
Developed critical thinking, communication, writing and research skill sets.
MASTER OF SCIENCE - COMMUNICATION & INFO MANAGEMENT
Baypath University - Graduation 2007
Enhanced strategic innovation, business intelligence gathering and fiscal management skill sets.
Team Building & Leadership
95% CompleteProject Management 95%
90% CompleteProcess Management 90%
85% CompletePeople Management 85%
85% CompleteCustomer Relationship Management & Marketing Automation 85%
80% CompleteContent Creation & Paid Social Media Support 80%
75% CompleteWordpress Maintenance, Google Analytics & Quickbooks Online 75%
80% CompleteAmazon Vendor & Seller Central 80%
75% CompleteShopify 75%
70% CompleteSquareSpace 70%
Resident beekeeper of Honey Bean Farm. Resident beekeeper of Honey Bean Farm. My time is focused on organic beekeeping practices, actively preserving pollinator habitats and managing branding and eCommerce efforts including Amazon Merch.
Burgers & Ice Cream
Co-owner of Mountain View Drive In, a seasonal drive-in restaurant in Western Massachusetts. Co-owner of Mountain View Drive In, a seasonal drive-in restaurant in Western Massachusetts. My time is focused on eCommerce, digital/retail marketing and bookkeeping efforts. Check out our Star Wars for Shriners event.